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Programa do Jô e Altas Horas - Audiência, Perfil e Afinidade -
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Programação > Entrevista/Auditorio > Programa do Jô e Altas Horas >
  Audiência, Perfil e Afinidade

Introdução| Globo x Concorrência| Esquema Comercial



Programa do Jô

Audiência, Participação e Telespectadores

Audiência, Participação e Telespectadores
  Audiência Part (%) Telespectadores (000)
PNT 7 44 4.620
SP1 8 39 518
RJ 9 50 438
DF 7 44 72


Perfil dos Telespectadores

Mais de 4,6 milhões de telespectadores acompanham o Programa do Jô de segunda a sexta-feira em todo o país. Grande parte desta audiência pertence às classes ABC (76%) e tem 18 anos ou mais (85%). Em São Paulo os números são ainda mais expressivos: 88% dos telespectadores pertencem às classes ABC e têm 18 anos ou mais.

  PNT SP1 RJ DF
M18+ 45% 46% 46% 45%
H18+ 40% 42% 36% 37%
AB 36% 49% 24% 39%
C 40% 39% 49% 30%
DE 24% 12% 27% 31%
4 a 11 6% 6% 6% 6%
12 a 17 9% 6% 12% 12%
18 a 24 18% 15% 21% 24%
25 a 49 43% 48% 33% 36%
50+ 24% 25% 28% 22%


Afinidade

Índice de Afinidade Sexo Classe Faixa Etária
  H18+ M18+ ABC DE 4/11 12/17 18/24 25/49 50+
Mercado Nacional 114 110 106 86 43 82 129 108 114
São Paulo 120 110 110 63 43 55 107 118 125
Rio de Janeiro 103 110 95 113 46 120 175 85 104
Distrito Federal 109 115 88 141 38 109 150 90 138
Fonte: Ibope - Telereport


Altas Horas

Audiência, Participação e Telespectadores

Audiência, Participação e Telespectadores
  Audiência Part (%) Telespectadores (000)
PNT 7 44 4.156
SP1 7 42 501
RJ 8 51 361
DF 6 47 74


Perfil dos Telespectadores

Exibido aos sábados, após Supercine, o Altas Horas atinge mais de 4 milhões de telespectadores em todo o Brasil. Em São Paulo, 91% do público do programa pertence às classes AB e C e 86% tem 18 anos ou mais.

  PNT SP1 RJ DF
M18+ 45% 47% 41% 38%
H18+ 39% 39% 42% 36%
AB 36% 46% 28% 26%
C 42% 45% 45% 22%
DE 22% 9% 27% 52%
4 a 11 7% 8% 5% 10%
12 a 17 9% 6% 12% 16%
18 a 24 17% 15% 22% 29%
25 a 49 47% 50% 39% 31%
50+ 20% 21% 22% 14%



Afinidade


Índice de Afinidade Sexo Classe Faixa Etária
  H18+ M18+ ABC DE 4/11 12/17 18/24 25/49 50+
Mercado Nacional 111 107 108 79 50 82 121 118 95
São Paulo 111 115 114 47 57 55 107 125 105
Rio de Janeiro 120 98 97 113 38 120 183 100 81
Distrito Federal 106 100 62 236 63 145 181 76 88
Fonte: Ibope - Telereport



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