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Séries/Humorístico - Perfil - A Grande Família e Sob Nova Direção -
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Programação > Séries/Humorístico > 
  
Perfil - A Grande Família e Sob Nova Direção

Introdução| Perfil - Casseta e Diarista |Esquema Comercial



A Grande Família - abril/2007

Média de Audiência, Participação e Telespectadores
  Audiência Participação (%) Telesp. (000)
PNT 36 58 27.299
SP1 38 58 3.164
RJ 36 57 2.021
DF 44 65 536


Perfil dos Telespectadores


Perfil Sexo Classe Faixa Etária
  H18+ M18+ AB C DE 4/11 12/17 18/24 25/49 50+
Mercado Nacional 29% 51% 31% 41% 28% 11% 10% 12% 43% 25%
São Paulo 27% 53% 35% 40% 25% 10% 9% 10% 45% 25%
Rio de Janeiro 32% 49% 29% 47% 24% 10% 9% 11% 38% 32%
Distrito Federal 30% 46% 34% 34% 32% 13% 11% 16% 43% 18%


Afinidade

Afinidade Sexo Classe Faixa Etária
  H18+ M18+ ABC DE 4/11 12/17 18/24 25/49 50+
Mercado Nacional 83 124 100 100 79 91 86 108 119
São Paulo 77 129 94 132 71 82 71 113 119
Rio de Janeiro 91 117 100 100 77 90 92 97 119
Distrito Federal 88 118 88 145 81 100 100 105 113
Fonte: Ibope - Telereport (Abr/07)

O índice de afinidade mostra o quanto um programa é eficiente para determinado público. Este número é obtido pela divisão do share do target no total de telespectadores do programa pelo share do target no total da população.


Show de Domingo (Sob Nova Direção)- abril/2007

Média de Audiência, Participação e Telespectadores
  Audiência Participação (%) Telesp. (000)
PNT 20 45 14.208
SP1 21 42 1.616
RJ 25 53 1.308
DF 23 44 245


Perfil dos Telespectadores


Perfil Sexo Classe Faixa Etária
  H18+ M18+ AB C DE 4/11 12/17 18/24 25/49 50+
Mercado Nacional 32% 51% 37% 40% 23% 8% 8% 13% 45% 25%
São Paulo 32% 53% 41% 40% 19% 7% 8% 14% 46% 24%
Rio de Janeiro 34% 51% 34% 42% 24% 9% 6% 10% 41% 35%
Distrito Federal 32% 50% 45% 28% 28% 9% 9% 19% 45% 18%


Afinidade

Afinidade Sexo Classe Faixa Etária
  H18+ M18+ ABC DE 4/11 12/17 18/24 25/49 50+
Mercado Nacional 91 124 107 82 57 73 93 113 119
São Paulo 91 129 101 100 50 73 100 115 114
Rio de Janeiro 97 121 100 100 69 60 83 105 130
Distrito Federal 94 128 95 127 56 82 119 110 113
Fonte: Ibope - Telereport (Abr/07)

O índice de afinidade mostra o quanto um programa é eficiente para determinado público. Este número é obtido pela divisão do share do target no total de telespectadores do programa pelo share do target no total da população.



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